West Chester, PA — SQAIRZ, the performance footwear brand redefining baseball and softball through science and biomechanics, today announced its designation as the Official Shoe of All-Star Sports Academy (ASSA) — one of the East Coast’s most respected player development organizations.
With over 25 years of excellence, ASSA has become a leader in athlete instruction, training, and advancement through its state-of-the-art training centers, elite coaching staff, and programming built for long-term athletic growth. This partnership brings SQAIRZ’s patented GFP™ baseball and softball footwear directly to ASSA athletes, coaches, and families across all academy locations.
Together, SQAIRZ and ASSA will elevate the role of footwear in training, emphasizing how balance, stability, and ground mechanics directly influence power, speed, and consistency on the field.
A Natural Alignment in Philosophy
“When you talk about performance, footwear is one of the most overlooked pieces of the puzzle,” said Vince Russomagno, President of All-Star Sports Academy. “SQAIRZ is changing that. Their shoes aren’t just comfortable, they’re designed to make athletes better. This is a brand that aligns perfectly with how we train, how we compete, and how we prepare our players for the next level.”
SQAIRZ GFP™ cleats are the first-ever biomechanically corrective baseball and softball shoes, engineered to improve balance, stabilize body positions, and enhance ground connection — all critical components of generating more power, improving velocity, and reducing injury risk.
“At ASSA, development is intentional and that’s exactly how we design footwear,” said Bob Winskowicz, Founder & CEO of SQAIRZ. “All-Star Sports Academy has built a gold-standard training environment, and we’re proud to support their mission with technology that helps athletes move better, stay healthier, and perform with greater efficiency. This partnership represents the future of player development.”
Why This Partnership Matters
For ASSA athletes and families, this partnership delivers direct access to SQAIRZ GFP™ footwear engineered for measurable performance gains. The cleat’s patented design improves balance, traction, and power transfer. The biomechanics of the SQAIRZ design reinforce the same movement patterns and lower-body mechanics emphasized inside ASSA’s training programs. Coaches and trainers gain a technology partner whose footwear aligns with their development-first approach, providing tools that strengthen consistency in footwork, swing mechanics, pitching stability, and base running. More broadly, this collaboration reflects a shared commitment to advancing the sport through biomechanics and data-driven training, elevating safety, performance, and long-term athletic development across the entire ASSA ecosystem.
About All-Star Sports Academy (ASSA)
Founded in 1998, All-Star Sports Academy is one of the premier baseball and softball development organizations in the Mid-Atlantic region. With multiple training centers across Pennsylvania and New Jersey, ASSA offers world-class instruction, travel teams, clinics, camps, and showcase opportunities dedicated to building complete athletes on and off the field.
Learn more at allstarsportsacademy.com.
About SQAIRZ
SQAIRZ is a performance footwear company engineering sport-specific shoes for superior balance, stability, and ground connection. Built on patented geometry and backed by data, SQAIRZ baseball and softball footwear is proven to increase exit velocity, pitching velocity, and sprint speed, while reducing injury risk. Already named Official On-Field Footwear Partner of Minor League Players, Officially Licensed Footwear Partner of MLB Players, Inc., Official Footwear Partner of Perfect Game, and The Official Shoe of Diamond Allegiance, SQAIRZ now adds ASSA to its expanding roster of elite partnerships.
Media Contact:
Savannah Smith | Sr. Marketing Director
savannah@sqairzgolf.com
SQAIRZ | www.sqairz.com
